Leadership Strategist and Guide for Soul-Aligned Growth
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I’m Dr. Cindy Urrutia, TEDx speaker and author of The Power of Recognizing Potential. I help leaders and organizations fix disengagement, unlock human potential, and build cultures rooted in connection, presence, and purpose—because leadership doesn’t start with a strategy. It starts with the self.
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But my path here wasn’t linear.
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Like many high-achievers, I did everything “right.” I earned the degrees. Took the leadership roles. Served my community.
For 10 years, I taught at the university level. For 6 more, I led a cultural arts center—designing programs, mentoring students, and driving institutional change.
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From the outside, I looked accomplished. Inside, I felt misaligned.
A Turning Point ​
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Despite my success, something felt off.
The demands were high. The growth was limited.​
Was I truly living my purpose—
or just surviving in a system that couldn’t see me?
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Then everything changed when I lost my mother during the pandemic.
Grief brought everything to the surface—the burnout, the disconnection,
and the quiet ache for something more.
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So I stepped away. I grieved. I listened. I came home to myself.
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What emerged wasn’t just healing. It was clarity. Conviction.
A calling to help others bridge the gap between personal growth and powerful, soul-aligned leadership.
The Work I Do Now
Today, I support leaders, teams, and organizations who are ready to move beyond surface-level leadership—into something deeper, more human, and more transformational.
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Through keynotes, corporate workshops, and soul-aligned strategy sessions, I help people:
✔ Reconnect with purpose
✔ Lead with presence, empathy, and clarity
✔ Align their inner world with the impact they’re here to make
✔ Build cultures where people are seen, empowered, and inspired to grow
This work is the heart of my TEDx talk—and the foundation of my book, The Power of Recognizing Potential.
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Because when we recognize our own potential and that of others,
we create workplaces—and lives—where transformation can actually happen.
This me led to finally acknowledge that.
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​​I was not purposely growing in a direction that supported my full potential as a human and a leader. ​
I was out of alignment with my soul needs and was not harmonizing spirit with my professional life.
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I also had unprocessed grief over the passing of my mother due to Covid-19 and wished to prioritize family more.
​Thus I resigned.
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As a result, my inner landscape transformed to one where soul needs and professional needs align.
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This alignment gave me clarity, purpose, and harmonized my values with needs.
It also led me one to wake up with an idea; give a TEDx Talk on human growth needs.​​​​​​​​​
TEDx Talk & Book
In my TEDx talk, The Power of Recognizing Potential, I introduce the Triad of Recognition™—a transformational framework that helps leaders identify and activate potential in others and themselves.
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The talk inspired my latest book by the same name, a guide to soul-aligned leadership in action.
Watch the TEDx Talk
My Mission
To help individuals and organizations break barriers, unlock potential, and lead with heart—
transforming lives through the power of human connection, emotional intelligence, and soul-aligned leadership.
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This isn’t just about better performance. It’s about building a better world—one aligned leader at a time.
Let’s Work Together
Whether you’re a leader ready to reconnect with your voice—or an organization ready to fix disengagement and reimagine culture from the inside out—I’d be honored to support your transformation.
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